On August 26, 2015 — just 238 days since the 2016 election cycle began — ActBlue passed the $100M mark for the cycle. And we’ve sent checks or wired funds to more than 2,750 different campaigns, committees, and organizations across the country. The chart below shows the incredible fundraising pace we’ve seen this cycle compared to the previous two:
Topline Numbers
| Aug. ’12 | Aug. ’13 | Aug. ’14 | Aug. ’15 | |
|---|---|---|---|---|
| Contributions | 309,826 | 155,552 | 686,476 | 529,324 |
| Total Amount | $12,774,047 | $5,673,931 | $22,766,476 | $15,013,856 |
| Average Contribution Size | $41.23 | $36.48 | $33.16 | $28.36 |
| Committees | 1,980 | 1,305 | 2,244 | 1,636 |
Recurring
| Aug. ’12 | Aug. ’13 | Aug. ’14 | Aug. ’15 | |
|---|---|---|---|---|
| Total Recurring Volume | $1,044,821 | $482,101 | $3,459,814 | $4,469,346 |
| % of Total Volume | 8.2% | 8.5% | 15.2% | 29.8% |
Express
We’re up to 1,610,413 Express Users — people who have saved their payment information with ActBlue.
| Aug. ’12 | Aug. ’13 | Aug. ’14 | Aug. ’15 | |
|---|---|---|---|---|
| New Express Users | 50,377 | 12,972 | 59,465 | 74,288 |
| % of Total Volume via Express Users |
42.3% | 44.6% | 57.4% | 59.4% |
| % of Contributions via Express Users |
46.2% | 51.4% | 64.0% | 64.3% |
Mobile
| Aug. ’12 | Aug. ’13 | Aug. ’14 | Aug. ’15 | |
|---|---|---|---|---|
| % Mobile | 7.0% | 9.6% | 27.5% | 29.8% |
| % Mobile for Express Users |
9.4% | 13.1% | 29.6% | 32.5% |
If you have questions or comments, feel free to reach out at info@actblue.com.
