With a massive end-of-quarter to close out the month of September, this turned out to be a monster $27M month (during an off-year, by the way). Most notably, we added more Express users in the past month than in any month prior — a whopping 124,824.
Check out the tables and charts below for a more detailed breakdown of this past month.
Topline Numbers
Sept. ’12 | Sept. ’13 | Sept. ’14 | Sept. ’15 | |
---|---|---|---|---|
Contributions | 463,901 | 319,785 | 925,261 | 795,853 |
Total Amount | $21,881,359 | $11,198,520 | $37,921,801 | $27,557,907 |
Average Contribution Size | $47.17 | $35.02 | $40.98 | $34.63 |
Committees | 2,113 | 1,436 | 2,489 | 1,856 |
Recurring
Sept. ’12 | Sept. ’13 | Sept. ’14 | Sept. ’15 | |
---|---|---|---|---|
Total Recurring Volume | $1,240,618 | $531,163 | $4,869,166 | $5,131,616 |
% of Total Volume | 5.7% | 4.7% | 12.8% | 18.6% |
Express
We’re up to 1,738,816 Express users. These are some of our most engaged donors, who choose to save their payment information with ActBlue. As supporters continue to look for the fastest, most convenient way to contribute, we continue to see the number of Express users grow by leaps and bounds.
Sept. ’12 | Sept. ’13 | Sept. ’14 | Sept. ’15 | |
---|---|---|---|---|
New Express Users | 57,739 | 36,614 | 65,354 | 124,824 |
% of Total Volume via Express Users |
45.2% | 42.9% | 58.4% | 59.4% |
% of Contributions via Express Users |
49.6% | 50.0% | 63.9% | 66.0% |
Mobile
Sept. ’12 | Sept. ’13 | Sept. ’14 | Sept. ’15 | |
---|---|---|---|---|
% Mobile | 7.1% | 20.5% | 25.3% | 32.2% |
% Mobile for Express Users |
9.4% | 24.3% | 27.3% | 34.9% |
If you have questions or comments, feel free to reach out at info@actblue.com.