With back-to-back million-dollar days to finish the month, October 2015 turned out to be a $21M month, which is more than double last cycle’s total for the month. We’re also past the $150M mark for the cycle (and well on our way to half a billion dollars), with 3,227 different campaigns and organizations raising money on ActBlue.
Check out the tables and charts below for a more detailed breakdown of this past month.
Topline Numbers
| Oct. ’12 | Oct. ’13 | Oct. ’14 | Oct. ’15 | |
|---|---|---|---|---|
| Contributions | 867,733 | 289,612 | 1,449,907 | 673,921 |
| Total Amount | $35,053,113 | $10,035,243 | $55,595,241 | $21,309,912 |
| Average Contribution Size | $40.40 | $34.65 | $38.34 | $31.62 |
| Committees | 2,183 | 1,574 | 2,503 | 1,941 |
Recurring
| Oct. ’12 | Oct. ’13 | Oct. ’14 | Oct. ’15 | |
|---|---|---|---|---|
| Total Recurring Volume | $2,053,473 | $585,778 | $9,992,221 | $5,572,589 |
| % of Total Volume | 5.9% | 5.8% | 18.0% | 26.2% |
Express
We’re up to 1,812,513 Express users! These are some of our most engaged donors, who choose to save their payment information with ActBlue. The chart below illustrates the growth in the share of contributions made by Express users:
| Oct. ’12 | Oct. ’13 | Oct. ’14 | Oct. ’15 | |
|---|---|---|---|---|
| New Express Users | 80,302 | 29,290 | 73,413 | 78,807 |
| % of Total Volume via Express Users |
47.2% | 44.4% | 59.3% | 60.7% |
| % of Contributions via Express Users |
53.3% | 54.4% | 65.0% | 68.4% |
Mobile
| Oct. ’12 | Oct. ’13 | Oct. ’14 | Oct. ’15 | |
|---|---|---|---|---|
| % Mobile | 7.9% | 19.1% | 25.2% | 31.5% |
| % Mobile for Express Users |
10.2% | 22.4% | 26.8% | 34.4% |
If you have questions or comments, feel free to reach out at info@actblue.com.
