Three million-dollar days in November propelled the month to a total of $17.8M. So far this cycle, we’ve mailed checks and sent wires to over 3,399 campaigns, organizations, and causes.
Check out the tables and charts below for a more detailed breakdown of this past month, including customer service statistics:
Topline Numbers
| Nov. ’12 | Nov. ’13 | Nov. ’14 | Nov. ’15 | |
|---|---|---|---|---|
| Contributions | 321,149 | 194,243 | 495,138 | 631,709 |
| Total Amount | $10,874,188 | $7,396,503 | $13,036,382 | $17,753,019 |
| Average Contribution Size | $33.86 | $38.08 | $26.33 | $28.10 |
| Committees | 1,449 | 1,484 | 1,626 | 1,842 |
Mobile
| Nov. ’12 | Nov. ’13 | Nov. ’14 | Nov. ’15 | |
|---|---|---|---|---|
| % Mobile | 11.1% | 19.3% | 27.8% | 31.8% |
| % Mobile for Express Users |
14.2% | 22.9% | 29.4% | 34.7% |
Customer Service
If you’ve ever been a part of the more than 13,000 campaigns, organizations, and causes that have used ActBlue to fundraise, then you know first-hand how helpful and adept our customer service team is. Day in and day out our team is answering calls, responding to emails, and making sure every donor’s needs are met in a timely, friendly fashion.
For November 2015, our customer service team handled an average of 387 email conversations a day.
| Nov. ’15 | |
|---|---|
| Total Incoming Calls | 14,321 |
| Email Conversations | 11,628 |
Recurring
| Nov. ’12 | Nov. ’13 | Nov. ’14 | Nov. ’15 | |
|---|---|---|---|---|
| Total Recurring Volume | $828,708 | $594,749 | $4,863,036 | $5,477,565 |
| % of Total Volume | 7.6% | 8.0% | 37.3% | 30.9% |
Express
We’re up to 1,863,876 Express users! These are some of our most engaged donors, who choose to save their payment information with ActBlue.
| Nov. ’12 | Nov. ’13 | Nov. ’14 | Nov. ’15 | |
|---|---|---|---|---|
| New Express Users | 25,035 | 14,813 | 17,053 | 51,225 |
| % of Total Volume via Express Users |
49.3% | 41.1% | 61.0% | 59.8% |
| % of Contributions via Express Users |
54.8% | 51.0% | 65.0% | 67.0% |
If you have questions or comments, feel free to reach out at info@actblue.com.
