The march to the final end-of-quarter in 2015 was massive. ActBlue handled $33.5M in December, with a whopping $12.8M (or 37.8% of the month’s total) coming in during the last four days alone. And we capped off the year with our biggest donor day — ever! Over 150k contributions came in on December 31st.
We also hit 1 million contributions in December, making it our second biggest donor month ever (second only to October 2014). Yep, that’s right. We handled more donations in December 2015 than we did in September 2014, an end-of-quarter month right before an election. More than three times as many contributions came in during December 2015 than in December 2013.
Plus, more than one-third of all contributions were made on mobile devices.
Check out the tables and charts below for a more detailed breakdown of this past month:
Topline Numbers
| DEC. ’12 | DEC. ’13 | DEC. ’14 | DEC. ’15 | |
|---|---|---|---|---|
| Contributions | 76,438 | 259,252 | 232,022 | 1,099,499 |
| Total Amount | $2,344,501 | $11,210,508 | $5,577,255 | $33,516,009 |
| Average Contribution Size | $30.67 | $43.24 | $24.04 | $30.48 |
| Committees | 779 | 1,581 | 1,156 | 1,926 |
Mobile
| DEC. ’12 | DEC. ’13 | DEC. ’14 | DEC. ’15 | |
|---|---|---|---|---|
| % Mobile | 10.0% | 19.8% | 22.6% | 38.0% |
| % Mobile for Express Users |
13.2% | 23.2% | 24.2% | 40.7% |
Customer Service
For December 2015, our customer service team handled an average of 532 email conversations a day.
| DEC. ’15 | |
|---|---|
| Total Incoming Calls | 16,287 |
| Email Conversations | 16,497 |
Recurring
| DEC. ’12 | DEC. ’13 | DEC. ’14 | DEC. ’15 | |
|---|---|---|---|---|
| Total Recurring Volume | $281,503 | $655,275 | $2,785,603 | $6,347,563 |
| % of Total Volume | 12.0% | 5.8% | 49.9% | 18.9% |
Express
In December we hit 2 million Express Users — people who have saved their credit cards with ActBlue. And now we’re up to 2,037,004 in total.
| DEC. ’12 | DEC. ’13 | DEC. ’14 | DEC. ’15 | |
|---|---|---|---|---|
| New Express Users | 9,203 | 25,305 | 8,932 | 172,758 |
| % of Total Volume via Express Users |
47.0% | 46.9% | 61.4% | 62.2% |
| % of Contributions via Express Users |
56.9% | 52.3% | 64.1% | 67.8% |
If you have questions or comments, feel free to reach out at info@actblue.com.
