There was a lot to celebrate in February 2016. Not only did we have our biggest month ever (in terms of both contributions and total dollar amount), but we also launched ActBlue Charities. Plus, nearly 300k people signed up for Express accounts by saving their credit card information. Yes, that’s a new record!
Topline Numbers
| FEB. ’13 | FEB. ’14 | FEB. ’15 | FEB. ’16 | |
|---|---|---|---|---|
| Contributions | 163,039 | 262,166 | 228,655 | 1,929,078 |
| Total Amount | $5,822,235 | $10,480,397 | $7,382,455 | $58,829,696 |
| Avg. Contribution Size | $35.71 | $39.98 | $32.29 | $30.50 |
| Unique Campaigns, Committees, and Organizations |
801 | 1,684 | 1,149 | 2,155 |
Customer Service
In February 2016 our customer service team handled an average of 1,026 email conversations a day.
| FEB. ’16 | |
|---|---|
| Total Incoming Calls | 36,596 |
| Email Conversations | 29,742 |
Mobile
| FEB. ’13 | FEB. ’14 | FEB. ’15 | FEB. ’16 | |
|---|---|---|---|---|
| % Mobile | 7.8% | 19.3% | 23.8% | 39.9% |
| % Mobile for Express Users |
10.4% | 22.9% | 25.8% | 42.4% |
Express
| FEB. ’13 | FEB. ’14 | FEB. ’15 | FEB. ’16 | |
|---|---|---|---|---|
| New Express Users | 23,464 | 21,633 | 12,939 | 286,273 |
| % of Total Volume via Express Users |
45.4% | 44.9% | 57.3% | 67.1% |
| % of Contributions via Express Users |
54.0% | 54.5% | 63.2% | 70.9% |
Recurring
| FEB. ’13 | FEB. ’14 | FEB. ’15 | FEB. ’16 | |
|---|---|---|---|---|
| Total Recurring Volume | $343,251 | $829,068 | $2,354,716 | $8,866,155 |
| % of Total Volume | 5.9% | 7.9% | 31.9% | 15.1% |
If you have questions or comments, feel free to reach out at info@actblue.com.
