We’ll forgive you if you forgot that we hit our biggest milestone yet ($1 BILLION!!) in March — we almost did. Especially since we’ve raised over $68M since then, bringing our total for the month to a whopping $72M. That makes March 2016 the biggest month in our history. And we went out with a bang as we processed $8.5M on the 31st — a new record for our biggest volume day ever.
Almost 2,500 campaigns, organizations, and committees raised money using ActBlue last month. The average contribution? Just $30. And nearly half of the contributions made this month came from a mobile device. That’s double the mobile percentage we saw at the same point in the last election cycle.
Topline Numbers
| MAR. ’13 | MAR. ’14 | MAR. ’15 | MAR. ’16 | |
|---|---|---|---|---|
| Contributions | 204,630 | 412,325 | 327,220 | 2,418,488 |
| Total Amount | $7,635,519 | $18,499,273 | $13,289,206 | $72,650,464 |
| Avg. Contribution Size | $37.31 | $44.87 | $40.61 | $30.04 |
| Unique Campaigns, Committees, and Organizations |
951 | 1,960 | 1,335 | 2,458 |
Customer Service
In March 2016 our customer service team handled an average of 1,076 email conversations a day.
| FEB. ’16 | |
|---|---|
| Total Incoming Calls | 36,552 |
| Email Conversations | 33,348 |
Mobile
| MAR. ’13 | MAR. ’14 | MAR. ’15 | MAR. ’16 | |
|---|---|---|---|---|
| % Mobile | 10.0% | 21.6% | 24.8% | 44.0% |
| % Mobile for Express Users |
13.8% | 24.2% | 26.8% | 46.9% |
Express
| MAR. ’13 | MAR. ’14 | MAR. ’15 | MAR. ’16 | |
|---|---|---|---|---|
| New Express Users | 25,720 | 38,616 | 21,712 | 305,453 |
| % of Total Volume via Express Users |
46.9% | 48.1% | 53.5% | 67.6% |
| % of Contributions via Express Users |
54.2% | 54.4% | 60.7% | 73.5% |
Recurring
| MAR. ’13 | MAR. ’14 | MAR. ’15 | MAR. ’16 | |
|---|---|---|---|---|
| Total Recurring Volume | $395,604 | $955,028 | $2,689,551 | $9,829,134 |
| % of Total Volume | 5.2% | 5.2% | 20.2% | 13.5% |
If you have any questions or comments, feel free to get in touch at info@actblue.com.
