In July 2016, there were more campaigns, committees, and organizations raising money on ActBlue than at any other month in our history. Over 3,000 of them raised $33.6M from more than 1M individual contributions. It was another strong month for mobile donations: 40% of all contributions were made on a mobile device.
More than 66% of this month’s contributions were made by Express users. These are donors who have saved their credit card information with ActBlue, which makes it easy for them to give repeatedly.
Topline Numbers
| JUL. ’13 | JUL. ’14 | JUL. ’15 | JUL. ’16 | |
|---|---|---|---|---|
| Contributions | 162,588 | 692,495 | 466,703 | 1,043,486 |
| Total Amount | $5,876,174 | $20,300,106 | $13,734,475 | $33,650,781 |
| Avg. Contribution Size | $36.14 | $29.31 | $29.43 | $32.25 |
| Unique Campaigns, Committees, and Organizations |
1,230 | 2,175 | 1,517 | 3,005 |
Mobile
| JUL. ’13 | JUL. ’14 | JUL. ’15 | JUL. ’16 | |
|---|---|---|---|---|
| % Mobile | 9.1% | 29.2% | 27.8% | 38.7% |
| % Mobile for Express Users |
12.5% | 31.5% | 30.4% | 41.2% |
Customer Service
In July 2016 our customer service team handled an average of 810 email conversations a day.
| July ’16 | |
|---|---|
| Total Incoming Calls | 11,885 |
| Email Conversations | 25,124 |
Express
| JUL. ’13 | JUL. ’14 | JUL. ’15 | JUL. ’16 | |
|---|---|---|---|---|
| New Express Users | 13,802 | 75,580 | 67,131 | 59,944 |
| % of Total Volume via Express Users |
44.8% | 57.2% | 60.4% | 60.6% |
| % of Contributions via Express Users |
53.0% | 61.5% | 65.6% | 66.3% |
Recurring
| JUL. ’13 | JUL. ’14 | JUL. ’15 | JUL. ’16 | |
|---|---|---|---|---|
| Total Recurring Volume | $497,940 | $2,822,497 | $3,923,726 | $10,216,414 |
| % of Total Volume | 8.5% | 13.9% | 28.6% | 30.4% |
