Over 1 million individual contributions raised a total of $40M across ActBlue in the month of August. And most notably, it was our second straight month with more than 3,000 campaigns, committees, and nonprofits using our tools — the most we’ve ever had at one time.
Topline Numbers
| AUG. ’13 | AUG. ’14 | AUG. ’15 | AUG. ’16 | |
|---|---|---|---|---|
| Contributions | 155,552 | 686,457 | 526,058 | 1,030,968 |
| Total Amount | $5,818,391 | $23,427,305 | $15,371,255 | $40,131,043 |
| Avg. Contribution Size | $37.40 | $34.13 | $29.22 | $38.93 |
| Unique Campaigns, Committees, and Organizations |
1,305 | 2,244 | 1,632 | 3,111 |
Mobile
| AUG. ’13 | AUG. ’14 | AUG. ’15 | AUG. ’16 | |
|---|---|---|---|---|
| % Mobile | 9.6% | 27.5% | 29.8% | 28.2% |
| % Mobile for Express Users |
13.1% | 29.6% | 32.4% | 30.6% |
Customer Service
In August 2016 our customer service team handled an average of 741 email conversations a day.
| AUG. ’16 | |
|---|---|
| Total Incoming Calls | 8,362 |
| Email Conversations | 22,972 |
Express
| AUG. ’13 | AUG. ’14 | AUG. ’15 | AUG. ’16 | |
|---|---|---|---|---|
| New Express Users | 12,971 | 59,467 | 74,437 | 50,100 |
| % of Total Volume via Express Users |
45.0% | 57.7% | 59.8% | 59.7% |
| % of Contributions via Express Users |
53.1% | 63.7% | 66.0% | 66.2% |
Recurring
| AUG. ’13 | AUG. ’14 | AUG. ’15 | AUG. ’16 | |
|---|---|---|---|---|
| Total Recurring Volume | $502,669 | $3,618,613 | $4,565,712 | $10,079,048 |
| % of Total Volume | 8.6% | 15.4% | 29.7% | 25.1% |
