We thought September 2014 (during the last election year) was a big one. That is, until we crunched the numbers for this past month. We processed more than $58 million in sitewide volume, and handled over 1.2M individual contributions in September ’16.
Scroll down to see the rest of the fun numbers we’ve got for you this month. The biggest highlight: Almost 20% of our massive sitewide dollar total came from recurring contributions. It’s a direct result of campaigns and committees taking advantage of our weekly recurring feature in the lead-up to the election.
Topline Numbers
| SEP. ’13 | SEP. ’14 | SEP. ’15 | SEP. ’16 | |
|---|---|---|---|---|
| Contributions | 319,785 | 925,289 | 793,161 | 1,291,020 |
| Total Amount | $11,460,206 | $38,929,651 | $28,097,288 | $58,710,496 |
| Avg. Contribution Size | $35.84 | $42.07 | $35.42 | $45.48 |
| Unique Campaigns, Committees, and Organizations |
1,436 | 2,489 | 1,854 | 3,182 |
Mobile
| SEP. ’13 | SEP. ’14 | SEP. ’15 | SEP. ’16 | |
|---|---|---|---|---|
| % Mobile | 20.5% | 25.3% | 32.2% | 25.8% |
| % Mobile for Express Users |
24.3% | 27.3% | 34.8% | 27.9% |
Customer Service
In September 2016 our customer service team handled an average of 814 email conversations a day.
| SEPT. ’16 | |
|---|---|
| Total Incoming Calls | 8,243 |
| Email Conversations | 24,408 |
Express
| SEP. ’13 | SEP. ’14 | SEP. ’15 | SEP. ’16 | |
|---|---|---|---|---|
| New Express Users | 36,543 | 65,208 | 123,696 | 57,729 |
| % of Total Volume via Express Users |
43.2% | 58.7% | 59.7% | 57.2% |
| % of Contributions via Express Users |
51.0% | 63.8% | 67.3% | 64.7% |
Recurring
| SEP. ’13 | SEP. ’14 | SEP. ’15 | SEP. ’16 | |
|---|---|---|---|---|
| Total Recurring Volume | $553,698 | $5,100,805 | $5,253,217 | $11,617,884 |
| % of Total Volume | 4.8% | 13.1% | 18.7% | 19.8% |
