October was a giant month at ActBlue — our biggest month ever! We handled nearly $84 million for over 3,000 campaigns, committees, and organizations.
Lots of campaigns took advantage of our weekly recurring feature this month, driving up our total recurring dollar amount. We brought in even more in recurring dollars than during October of 2014, when weekly recurring was a massive success.
Topline Numbers
| OCT. ’13 | OCT. ’14 | OCT. ’15 | OCT. ’16 | |
|---|---|---|---|---|
| Contributions | 289,615 | 1,449,990 | 670,809 | 2,002,717 |
| Total Amount | $10,289,128 | $57,093,748 | $21,741,770 | $83,823,165 |
| Avg. Contribution Size | $35.53 | $39.38 | $32.41 | $41.85 |
| Unique Campaigns, Committees, and Organizations |
1,574 | 2,503 | 1,937 | 3,316 |
Mobile
| OCT. ’13 | OCT. ’14 | OCT. ’15 | OCT. ’16 | |
|---|---|---|---|---|
| % Mobile | 20.0% | 24.9% | 31.0% | 36.2% |
| % Mobile for Express Users |
23.6% | 26.6% | 33.6% | 37.1% |
Express
| OCT. ’13 | OCT. ’14 | OCT. ’15 | OCT. ’16 | |
|---|---|---|---|---|
| New Express Users | 29,288 | 73,431 | 79,099 | 69,003 |
| % of Total Volume via Express Users |
44.9% | 59.6% | 61.0% | 59.6% |
| % of Contributions via Express Users |
54.4% | 64.9% | 68.5% | 65.6% |
Recurring
| OCT. ’13 | OCT. ’14 | OCT. ’15 | OCT. ’16 | |
|---|---|---|---|---|
| Total Recurring Volume | $611,951 | $10,434,476 | $5,693,932 | $16,750,379 |
| % of Total Volume | 5.9% | 18.3% | 26.2% | 20.0% |
Customer Service
| OCT. ’16 | |
|---|---|
| Total Incoming Calls | 10,205 |
| Email Conversations | 29,461 |
Check out this last graph for a fun look at how many more campaigns, committees, and organizations are fundraising with ActBlue this election cycle as compared to 2014:
