Despite the fact that the election took place just eight days into the month, November was still a huge, $43M month. Following Trump’s win, donors and organizers got right to work, turning their anger into action.
Topline Numbers
| NOV. ’13 | NOV. ’14 | NOV. ’15 | NOV. ’16 | |
|---|---|---|---|---|
| Contributions | 194,239 | 494,986 | 628,183 | 1,425,120 |
| Total Amount | $7,396,503 | $13,035,721 | $17,566,353 | $43,440,887 |
| Avg. Contribution Size | $38.08 | $26.34 | $27.96 | $30.47 |
| Unique Campaigns, Committees, and Organizations |
1,484 | 1,626 | 1,841 | 2,680 |
Mobile
| NOV. ’13 | NOV. ’14 | NOV. ’15 | NOV. ’16 | |
|---|---|---|---|---|
| % Mobile | 19.3% | 27.8% | 31.8% | 37.1% |
| % Mobile for ActBlue Express Users |
22.9% | 29.4% | 34.7% | 38.5% |
ActBlue Express
| NOV. ’13 | NOV. ’14 | NOV. ’15 | NOV. ’16 | |
|---|---|---|---|---|
| New ActBlue Express Users | 14,805 | 17,066 | 51,413 | 89,149 |
| % of Total Volume via ActBlue Express Users |
41.1% | 60.9% | 59.8% | 61.1% |
| % of Contributions via ActBlue Express Users |
51.0% | 64.6% | 66.9% | 64.2% |
Recurring
| NOV. ’13 | NOV. ’14 | NOV. ’15 | NOV. ’16 | |
|---|---|---|---|---|
| Total Recurring Volume | $594,749 | $4,857,505 | $5,327,096 | $11,604,933 |
| % of Total Volume | 8.0% | 37.3% | 30.3% | 26.7% |
Customer Service
Our customer service team handled over 300 incoming phone calls per day during November.
| NOV. ’16 | |
|---|---|
| Total Incoming Calls | 9,485 |
| Email Conversations | 25,037 |
If you’ve got questions or comments about our November numbers, you can reach us at info@actblue.com.
