In the midst of the holidays and Trump’s impending inauguration, donors and campaigns remained active and engaged. We processed over 750k individual contributions this month.
Topline Numbers
| DEC. ’13 | DEC. ’14 | DEC. ’15 | DEC. ’16 | |
|---|---|---|---|---|
| Contributions | 259,248 | 231,991 | 1,094,301 | 750,484 |
| Total Amount | $11,210,508 | $5,576,432 | $33,255,993 | $19,672,531 |
| Avg. Contribution Size | $43.24 | $24.04 | $30.39 | $26.21 |
| Unique Campaigns, Committees, and Organizations |
1,581 | 1,156 | 1,924 | 1,860 |
Mobile
| DEC. ’13 | DEC. ’14 | DEC. ’15 | DEC. ’16 | |
|---|---|---|---|---|
| % Mobile | 19.8% | 22.6% | 38.0% | 35.5% |
| % Mobile for ActBlue Express Users |
23.2% | 24.2% | 40.7% | 37.1% |
ActBlue Express
| DEC. ’13 | DEC. ’14 | DEC. ’15 | DEC. ’16 | |
|---|---|---|---|---|
| New ActBlue Express Users | 25,297 | 8,934 | 173,198 | 47,286 |
| % of Total Volume via ActBlue Express Users |
46.9% | 61.3% | 62.3% | 61.8% |
| % of Contributions via ActBlue Express Users |
52.2% | 64.0% | 67.7% | 65.3% |
Recurring
| DEC. ’13 | DEC. ’14 | DEC. ’15 | DEC. ’16 | |
|---|---|---|---|---|
| Total Recurring Volume | $655,275 | $2,781,858 | $6,196,949 | $6,709,181 |
| % of Total Volume | 5.8% | 49.9% | 18.6% | 34.1% |
Customer Service
Our rockstar customer service representatives handled over 550 email conversations per day in the month of December.
| DEC. ’16 | |
|---|---|
| Total Incoming Calls | 7,358 |
| Email Conversations | 17,956 |
Any questions or comments? Drop us a line at info@actblue.com.
