Q4 2018: Closing a historic cycle

Small-dollar donors were fired up in the final sprint to Election Day, ending a historic 2018 election cycle with record-breaking Q4 fundraising numbers. Grassroots supporters made 8,457,209 contributions on ActBlue in Q4 alone — the biggest quarter ever for number of contributions. And hear this: More money was raised by more groups using ActBlue in Q4 than in the *entire* 2014 election cycle! Grassroots donors showed up until the very end and continued to give to resistance groups and Democrats spearheading change. Q4 2018 made it clear that while we’re leaving a lot behind in 2018 (like a GOP-controlled Congress), the small-dollar donor movement that drove huge wins in 2018 is here to stay.

Topline Numbers

Q4 '14 Q4 '16 Q4 '18
Contributions 2,177,088 4,159,948 8,457,209
Total Amount $76,314,676 $147,657,516 $367,387,118
Average Contribution Size $35.05 $35.50 $43.44
Unique Campaigns, Committees, and Organizations 2,800 3,911 8,888

Cycle-to-Cycle Comparison

2014 Cycle Total 2016 Cycle Total 2018 Cycle Total
Contributions 8,972,224 23,366,034 42,101,095
Total Amount $335,049,366 $781,789,826 $1,662,987,705
Average Contribution Size $37.34 $33.46 $39.50
Unique Campaigns, Committees, and Organizations 5,067 6,687 14,998

ActBlue Express

Q4 '14 Q4 '16 Q4 '18
New ActBlue Express Users 99,775 206,957 348,313
% of Total Volume via ActBlue Express 60.0% 60.6% 63.0%
% of Contributions via ActBlue Express 64.3% 64.6% 64.2%

Mobile

Q4 '14 Q4 '16 Q4 '18
% of Contributions via Mobile 25.3% 36.4% 46.2%
% Mobile for ActBlue Express 26.9% 38.2% 46.4%

Recurring Contributions

Q4 '14 Q4 '16 Q4 '18
Total Recurring Volume $11,364,805 $37,833,998 $62,877,525
% of Total Volume 14.9% 25.6% 17.1%

Customer Service

Q4 '18
Total Incoming Calls 46,646
Email Conversations 112,092

Interested in more data? Millions of folks across the country fueled Democrats to victory in 2018, and our election cycle review lays out how this grassroots fundraising shaped the midterms and will continue defining our country’s politics.

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