Most donors in a single month, ever

January ’20 Recap

TOPLINE NUMBERS

Jan ’16 Jan ’18 Jan ’20
Contributions 1,229,971 1,337,054 4,797,372
Total Amount $34,124,336 $46,028,463 $133,151,148
Average Contribution Size $27.74 $34.43 $27.76
Unique Donors 697,903 671,727 2,069,608
Unique Campaigns, Committees,
and Organizations
1,939 5,406 8,272

CYCLE-TO-CYCLE COMPARISON

2016 cycle through Jan ’16 2018 cycle through Jan ’18 2020 cycle through Jan ’20
Contributions 7,471,634 17,689,210 39,481,314
Total Amount $240,816,920 $568,425,403 $1,190,179,474
Average Contribution Size $32.23 $32.13 $30.15
Unique Campaigns, Committees,
and Organizations
3,812 8,572 14,179

ACTBLUE EXPRESS

Jan ’16 Jan ’18 Jan ’20
New ActBlue Express Users 171,589 80,831 212,563

PAYMENT METHODS

Jan ’16 Jan ’18 Jan ’20
% of Contributions via Mobile 37.4% 42.6% 59.2%
% of Contributions via PayPal 11.9% 11.8% 19.1%
% of Contributions via Apple Pay Not offered 3.1% 7.2%

RECURRING CONTRIBUTIONS

Jan ’16 Jan ’18 Jan ’20
Total Recurring Volume $7,309,085 $11,546,680 $20,538,792
% of Total Volume 21.0% 25.0% 15.0%

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