As the country continued to grapple with an all-encompassing pandemic, small-dollar donors invested in a better future by chipping in to Democrats and progressive organizations, and helped their neighbors by giving to nonprofits on the front lines. April was the fifth largest month in ActBlue’s history by number of contributions, and sixth largest by total dollars raised and unique donors. We are inspired every day by the millions of people taking action during these difficult times.
TOPLINE NUMBERS
|
Apr ’16 |
Apr ’18 |
Apr ’20 |
| Contributions |
1,647,266 |
1,459,876 |
4,453,554 |
| Total Amount |
$49,737,484 |
$55,885,812 |
$140,937,498 |
| Average Contribution Size |
$30.19 |
$38.28 |
$31.65 |
| Unique Donors |
811,466 |
702,637 |
1,805,894 |
Unique Campaigns, Committees,
and Organizations |
2,647 |
7,056 |
8,669 |
CYCLE-TO-CYCLE COMPARISON
|
2016 cycle through Apr ’16 |
2018 cycle through Apr ’18 |
2020 cycle through Apr ’20 |
| Contributions |
13,451,989 |
22,459,013 |
56,667,679 |
| Total Amount |
$421,019,934 |
$758,254,939 |
$1,728,971,047 |
| Average Contribution Size |
$31.30 |
$33.76 |
$30.51 |
| Unique Donors |
2,730,745 |
3,261,907 |
8,023,198 |
Unique Campaigns, Committees,
and Organizations |
4,752 |
11,058 |
16,620 |
ACTBLUE EXPRESS
|
Apr ’16 |
Apr ’18 |
Apr ’20 |
| New ActBlue Express Users |
123,997 |
71,896 |
207,700 |
PAYMENT METHODS
|
Apr ’16 |
Apr ’18 |
Apr ’20 |
| % of Contributions via Mobile |
42.7% |
40.8% |
51.8% |
| % of Contributions via PayPal™ |
11.7% |
11.2% |
19.3% |
| % of Contributions via Apple Pay® |
Not Offered |
2.9% |
5.3% |
RECURRING CONTRIBUTIONS
|
Apr ’16 |
Apr ’18 |
Apr ’20 |
| Total Recurring Volume |
$8,745,410 |
$12,699,870 |
$20,977,167 |
| % of Total Volume |
18.0% |
23.0% |
15.0% |
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