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April ’20 Recap

As the country continued to grapple with an all-encompassing pandemic, small-dollar donors invested in a better future by chipping in to Democrats and progressive organizations, and helped their neighbors by giving to nonprofits on the front lines. April was the fifth largest month in ActBlue’s history by number of contributions, and sixth largest by total dollars raised and unique donors. We are inspired every day by the millions of people taking action during these difficult times.

TOPLINE NUMBERS

Apr ’16 Apr ’18 Apr ’20
Contributions 1,647,266 1,459,876 4,453,554
Total Amount $49,737,484 $55,885,812 $140,937,498
Average Contribution Size $30.19 $38.28 $31.65
Unique Donors 811,466 702,637 1,805,894
Unique Campaigns, Committees,
and Organizations
2,647 7,056 8,669

CYCLE-TO-CYCLE COMPARISON

2016 cycle through Apr ’16 2018 cycle through Apr ’18 2020 cycle through Apr ’20
Contributions 13,451,989 22,459,013 56,667,679
Total Amount $421,019,934 $758,254,939 $1,728,971,047
Average Contribution Size $31.30 $33.76 $30.51
Unique Donors 2,730,745 3,261,907 8,023,198
Unique Campaigns, Committees,
and Organizations
4,752 11,058 16,620

ACTBLUE EXPRESS

Apr ’16 Apr ’18 Apr ’20
New ActBlue Express Users 123,997 71,896 207,700

PAYMENT METHODS

Apr ’16 Apr ’18 Apr ’20
% of Contributions via Mobile 42.7% 40.8% 51.8%
% of Contributions via PayPal 11.7% 11.2% 19.3%
% of Contributions via Apple Pay Not Offered 2.9% 5.3%

RECURRING CONTRIBUTIONS

Apr ’16 Apr ’18 Apr ’20
Total Recurring Volume $8,745,410 $12,699,870 $20,977,167
% of Total Volume 18.0% 23.0% 15.0%

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