Over the past few months, people across the country have made it clear they want to take action and change the future of this country. From the presidential primary to the ongoing pandemic, small-dollar donors have been giving online at record levels to create change. And at the end of May, we saw an incredible wave of support growing for groups fighting against police brutality and anti-Black racism. Here is the data from May:
- Small-dollar donors raised $178 million from 5.2 million contributions in May — the average contribution size was $34.
- May was the biggest month ever by number of groups fundraising on ActBlue.
- May was the third largest month by number of contributions and unique donors, and fifth largest by total dollars raised.
- Senate and House candidates on ActBlue raised $52 million in May 2020, with an average contribution size of $40.
- Twice as many people gave to House and Senate candidates in May 2020 compared to May 2018.
- State House and State Senate candidates raised nearly double the amount of money in May 2020 compared to April 2020.
- On May 28, we crossed $5 billion raised by small-dollar donors on ActBlue since 2004. It only took six months for small-dollar donors to raise one billion dollars, after reaching $4 billion in November 2019.
TOPLINE NUMBERS
|
May ’16 |
May ’18 |
May ’20 |
| Contributions |
1,312,310 |
1,477,225 |
5,197,081 |
| Total Amount |
$42,291,666 |
$63,464,589 |
$177,900,276 |
| Average Contribution Size |
$32.23 |
$42.96 |
$34.23 |
| Unique Donors |
636,433 |
715,895 |
2,252,014 |
Unique Campaigns, Committees,
and Organizations |
2,790 |
7,256 |
9,625 |
CYCLE-TO-CYCLE COMPARISON
|
2016 cycle through May ’16 |
2018 cycle through May ’18 |
2020 cycle through May ’20 |
| Contributions |
14,759,048 |
23,928,075 |
61,854,122 |
| Total Amount |
$462,873,016 |
$821,218,347 |
$1,905,847,082 |
| Average Contribution Size |
$31.36 |
$34.32 |
$30.81 |
| Unique Donors |
2,834,872 |
3,380,542 |
8,722,053 |
Unique Campaigns, Committees,
and Organizations |
5,075 |
11,655 |
17,430 |
ACTBLUE EXPRESS
|
May ’16 |
May ’18 |
May ’20 |
| New ActBlue Express Users |
58,432 |
71,201 |
361,163 |
PAYMENT METHODS
|
May ’16 |
May ’18 |
May ’20 |
| % of Contributions via Mobile |
39.5% |
41.1% |
55.8% |
| % of Contributions via PayPal™ |
10.6% |
11.0% |
21.5% |
| % of Contributions via Apple Pay® |
Not Offered |
2.9% |
6.2% |
RECURRING CONTRIBUTIONS
|
May ’16 |
May ’18 |
May ‘20 |
| Total Recurring Volume |
$8,709,766 |
$12,981,016 |
$22,675,068 |
| % of Total Volume |
20.6% |
20.5% |
12.7% |
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