Grassroots donors gave nearly a quarter of a billion dollars in July 2020, as we head into the height of the 2020 election season and organizing for racial justice and pandemic relief continues. Highlights include:
- July was the third largest month in ActBlue’s history by dollars raised, total contributions, and unique donors.
- July was the largest month ever in terms of the number of campaigns and organizations fundraising on ActBlue.
- More than half a million donors gave for the first time in July.
- As of the end of July, ActBlue’s cycle-to-date total is over $2.5 billion raised from 11.3 million unique donors, with an average contribution size of $33.
- Donors have contributed to more than 19,000 candidates and organizations so far this cycle.
- Contributions and dollars to congressional candidates doubled in July 2020 compared to July 2018.
- The ActBlue Express universe hit 11 million users in July. These donors can give to anyone on ActBlue with a single click.
TOPLINE NUMBERS
|
July ’16 |
July ’18 |
July ’20 |
| Contributions |
1,044,050 |
2,105,301 |
6,219,223 |
| Total Amount |
$33,713,852 |
$83,743,926 |
$240,339,299 |
| Average Contribution Size |
$32.29 |
$39.78 |
$38.64 |
| Unique Donors |
490,632 |
938,024 |
2,466,569 |
Unique Campaigns, Committees,
and Organizations |
3,008 |
7,229 |
10,912 |
CYCLE-TO-CYCLE COMPARISON
|
2016 cycle through July ‘16 |
2018 cycle through July ’18 |
2020 cycle through July ’20 |
| Contributions |
16,916,540 |
27,992,635 |
76,439,270 |
| Total Amount |
$537,087,111 |
$996,099,934 |
$2,535,977,190 |
| Average Contribution Size |
$31.75 |
$35.58 |
$33.18 |
| Unique Donors |
3,032,700 |
3,796,185 |
11,272,225 |
Unique Campaigns, Committees,
and Organizations |
5,706 |
12,896 |
19,306 |
ACTBLUE EXPRESS
|
July ’16 |
July ’18 |
July ’20 |
| New ActBlue Express Users |
60,377 |
117,742 |
281,345 |
PAYMENT METHODS
|
July ’16 |
July ‘18 |
July ’20 |
| % of Contributions via Mobile |
38.7% |
44.9% |
54.2% |
| % of Contributions via PayPal |
9.4% |
11.5% |
20.5% |
| % of Contributions via Apple Pay |
Not Offered |
3.3% |
6.6% |
RECURRING CONTRIBUTIONS
|
July ’16 |
July ’18 |
July ‘20 |
| Total Recurring Volume |
$9,368,526 |
$18,036,958 |
$31,827,690 |
| % of Total Volume |
27.8% |
21.5% |
13.2% |
