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July ’20 Recap

Grassroots donors gave nearly a quarter of a billion dollars in July 2020, as we head into the height of the 2020 election season and organizing for racial justice and pandemic relief continues. Highlights include: 

  • July was the third largest month in ActBlue’s history by dollars raised, total contributions, and unique donors.
  • July was the largest month ever in terms of the number of campaigns and organizations fundraising on ActBlue.
  • More than half a million donors gave for the first time in July.
  • As of the end of July, ActBlue’s cycle-to-date total is over $2.5 billion raised from 11.3 million unique donors, with an average contribution size of $33.
  • Donors have contributed to more than 19,000 candidates and organizations so far this cycle.
  • Contributions and dollars to congressional candidates doubled in July 2020 compared to July 2018.
  • The ActBlue Express universe hit 11 million users in July. These donors can give to anyone on ActBlue with a single click.

TOPLINE NUMBERS

July ’16 July ’18 July ’20
Contributions 1,044,050 2,105,301 6,219,223
Total Amount $33,713,852 $83,743,926 $240,339,299
Average Contribution Size $32.29 $39.78 $38.64
Unique Donors 490,632 938,024 2,466,569
Unique Campaigns, Committees,
and Organizations
3,008 7,229 10,912

CYCLE-TO-CYCLE COMPARISON

2016 cycle through July ‘16 2018 cycle through July ’18 2020 cycle through July ’20
Contributions 16,916,540 27,992,635 76,439,270
Total Amount $537,087,111 $996,099,934 $2,535,977,190
Average Contribution Size $31.75 $35.58 $33.18
Unique Donors 3,032,700 3,796,185 11,272,225
Unique Campaigns, Committees,
and Organizations
5,706 12,896 19,306

ACTBLUE EXPRESS

July ’16 July ’18 July ’20
New ActBlue Express Users 60,377 117,742 281,345

PAYMENT METHODS

July ’16 July ‘18 July ’20
% of Contributions via Mobile 38.7% 44.9% 54.2%
% of Contributions via PayPal 9.4% 11.5% 20.5%
% of Contributions via Apple Pay Not Offered 3.3% 6.6%

RECURRING CONTRIBUTIONS

July ’16 July ’18 July ‘20
Total Recurring Volume $9,368,526 $18,036,958 $31,827,690
% of Total Volume 27.8% 21.5% 13.2%

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