Grassroots donors gave nearly a quarter of a billion dollars in July 2020, as we head into the height of the 2020 election season and organizing for racial justice and pandemic relief continues. Highlights include:
- July was the third largest month in ActBlue’s history by dollars raised, total contributions, and unique donors.
- July was the largest month ever in terms of the number of campaigns and organizations fundraising on ActBlue.
- More than half a million donors gave for the first time in July.
- As of the end of July, ActBlue’s cycle-to-date total is over $2.5 billion raised from 11.3 million unique donors, with an average contribution size of $33.
- Donors have contributed to more than 19,000 candidates and organizations so far this cycle.
- Contributions and dollars to congressional candidates doubled in July 2020 compared to July 2018.
- The ActBlue Express universe hit 11 million users in July. These donors can give to anyone on ActBlue with a single click.
TOPLINE NUMBERS
| July ’16 | July ’18 | July ’20 | |
|---|---|---|---|
| Contributions | 1,044,050 | 2,105,301 | 6,219,223 |
| Total Amount | $33,713,852 | $83,743,926 | $240,339,299 |
| Average Contribution Size | $32.29 | $39.78 | $38.64 |
| Unique Donors | 490,632 | 938,024 | 2,466,569 |
| Unique Campaigns, Committees, and Organizations |
3,008 | 7,229 | 10,912 |
CYCLE-TO-CYCLE COMPARISON
| 2016 cycle through July ‘16 | 2018 cycle through July ’18 | 2020 cycle through July ’20 | |
|---|---|---|---|
| Contributions | 16,916,540 | 27,992,635 | 76,439,270 |
| Total Amount | $537,087,111 | $996,099,934 | $2,535,977,190 |
| Average Contribution Size | $31.75 | $35.58 | $33.18 |
| Unique Donors | 3,032,700 | 3,796,185 | 11,272,225 |
| Unique Campaigns, Committees, and Organizations |
5,706 | 12,896 | 19,306 |
ACTBLUE EXPRESS
| July ’16 | July ’18 | July ’20 | |
|---|---|---|---|
| New ActBlue Express Users | 60,377 | 117,742 | 281,345 |
PAYMENT METHODS
| July ’16 | July ‘18 | July ’20 | |
|---|---|---|---|
| % of Contributions via Mobile | 38.7% | 44.9% | 54.2% |
| % of Contributions via PayPal™ | 9.4% | 11.5% | 20.5% |
| % of Contributions via Apple Pay® | Not Offered | 3.3% | 6.6% |
RECURRING CONTRIBUTIONS
| July ’16 | July ’18 | July ‘20 | |
|---|---|---|---|
| Total Recurring Volume | $9,368,526 | $18,036,958 | $31,827,690 |
| % of Total Volume | 27.8% | 21.5% | 13.2% |
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