Topline Numbers
| Apr. ’12 | Apr. ’13 | Apr. ’14 | Apr. ’15 | |
|---|---|---|---|---|
| Contributions | 122,625 | 170,087 | 321,512 | 320,438 |
| Total Volume | $5,485,850 | $6,358,696 | $11,937,460 | $10,316,575 |
| Mean Donation | $44.74 | $37.38 | $37.13 | $32.20 |
| Committees | 1,651 | 1,010 | 1,999 | 1,369 |
Recurring
| Apr. ’12 | Apr. ’13 | Apr. ’14 | Apr. ’15 | |
|---|---|---|---|---|
| Total Recurring Volume | $438,198 | $401,046 | $978,361 | $2,846,318 |
| % of Total Volume | 8.0% | 6.3% | 8.2% | 27.6% |
Express
We’re up to 1,301,282 Express Users — people who have saved their payment information with ActBlue. The chart below shows daily sign-ups, color-coded by conversion rates.
| Apr. ’12 | Apr. ’13 | Apr. ’14 | Apr. ’15 | |
|---|---|---|---|---|
| New Express Users | 23,468 | 14,165 | 36,156 | 28,735 |
| % of Total Volume via Express Users |
37.7% | 41.3% | 52.0% | 56.6% |
| % of Contributions via Express Users |
42.5% | 50.9% | 56.8% | 59.6% |
Mobile
| Apr. ’12 | Apr. ’13 | Apr. ’14 | Apr. ’15 | |
|---|---|---|---|---|
| % Mobile | 4.1% | 8.1% | 22.5% | 24.8% |
| % Mobile for Express Users |
4.0% | 11.5% | 22.5% | 26.6% |
