In April 2016, over 2,600 different campaigns, organizations, and committees raised almost $50 million on ActBlue, with an average contribution size of just $30. Contributions made on mobile devices represented over 40% of all contributions made sitewide. Read on to see how that compares to where we were at the same point last cycle.
Topline Numbers
| APR. ’13 | APR. ’14 | APR. ’15 | APR. ’16 | |
|---|---|---|---|---|
| Contributions | 170,086 | 321,504 | 315,905 | 1,647,260 |
| Total Amount | $6,515,819 | $12,262,546 | $10,428,208 | $49,736,920 |
| Avg. Contribution Size | $38.31 | $38.14 | $33.01 | $30.19 |
| Unique Campaigns, Committees, and Organizations |
1,010 | 1,999 | 1,364 | 2,647 |
Customer Service
In April 2016 our customer service team handled an average of 1,042 email conversations a day.
| APR. ’16 | |
|---|---|
| Total Incoming Calls | 17,588 |
| Email Conversations | 31,258 |
Mobile
| APR. ’13 | APR. ’14 | APR. ’15 | APR. ’16 | |
|---|---|---|---|---|
| % Mobile | 8.1% | 22.5% | 24.8% | 42.7% |
| % Mobile for Express Users |
11.5% | 25.3% | 26.6% | 45.8% |
Express
| APR. ’13 | APR. ’14 | APR. ’15 | APR. ’16 | |
|---|---|---|---|---|
| New Express Users | 14,167 | 36,154 | 28,730 | 122,323 |
| % of Total Volume via Express Users |
41.8% | 52.2% | 56.7% | 67.3% |
| % of Contributions via Express Users |
52.1% | 57.7% | 62.4% | 72.9% |
Recurring
| APR. ’13 | APR. ’14 | APR. ’15 | APR. ’16 | |
|---|---|---|---|---|
| Total Recurring Volume | $419,719 | $1,027,926 | $2,818,806 | $9,328,013 |
| % of Total Volume | 6.4% | 8.4% | 27.0% | 18.8% |
If you have any questions or comments, feel free to get in touch at info@actblue.com.
