TOPLINE NUMBERS
|
Feb ’16 |
Feb ’18 |
Feb ’20 |
Contributions |
1,931,792 |
1,618,210 |
7,253,756 |
Total Amount |
$59,040,170 |
$59,560,584 |
$224,203,954 |
Average Contribution Size |
$30.56 |
$36.81 |
$30.91 |
Unique Donors |
1,012,991 |
818,621 |
2,881,729 |
Unique Campaigns, Committees,
and Organizations |
2,170 |
6,039 |
8,799 |
CYCLE-TO-CYCLE COMPARISON
|
2016 cycle through Feb ’16 |
2018 cycle through Feb ’18 |
2020 cycle through Feb ’20 |
Contributions |
9,097,940 |
19,299,472 |
46,725,270 |
Total Amount |
$291,344,677 |
$627,478,888 |
$1,413,419,520 |
Average Contribution Size |
$32.02 |
$32.51 |
$30.25 |
Unique Donors |
2,101,098 |
2,968,415 |
7,125,257 |
Unique Campaigns, Committees,
and Organizations |
4,083 |
9,416 |
15,043 |
ACTBLUE EXPRESS
|
Feb ’16 |
Feb ’18 |
Feb ’20 |
New ActBlue Express Users |
289,405 |
115,429 |
471,397 |
PAYMENT METHODS
|
Feb ’16 |
Feb ’18 |
Feb ’20 |
% of Contributions via Mobile |
39.9% |
42.7% |
62.8% |
% of Contributions via PayPal™ |
12.4% |
12.4% |
19.5% |
% of Contributions via Apple Pay® |
Not Offered |
3.5% |
8.2% |
RECURRING CONTRIBUTIONS
|
Feb ’16 |
Feb ’18 |
Feb ’20 |
Total Recurring Volume |
$7,886,576 |
$12,232,224 |
$24,129,464 |
% of Total Volume |
13.4% |
20.5% |
10.8% |
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