Results for the tag testing basics

Making your A/B test go off without a hitch

This post is the fourth in our blog series on testing for digital organizers. Today I’ll be talking about implementing your A/B test. This post will be full of helpful, quick tips.So, we’ve discussed some things you might want to test, and some other things you might not want to test. Then, we walked through[…..]

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Testing Basics: Let’s talk sample size

This post is the third in our blog series on testing for digital organizers. Today I’ll be talking a bit about what an A/B test is and explain how to determine the sample size (definition below) you’ll need to conduct one.Hey, pop quiz! Is 15% greater than 14%?My answer is “well, kind of.” To see[…..]

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Testing basics: Go big (like content) and get results

In this post, part of our testing blog series, I’ll talk a bit about some things you might consider testing, and—probably even more importantly—some things you might not want to test. This is all the more relevant if you’re managing a smaller list (say, fewer than 100k active members). As we’ll discuss in future posts,[…..]

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Testing Basics: Test, Test, Test*

We on the left have done a great job cultivating a “test, test, test” ethos, and while testing can result in big gains, it takes time and resources that digital organizers often don’t have. And for those working with a smaller list (say, fewer than 100k members or so), the challenges are even greater.Don’t be[…..]

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One-time vs. recurring donation asks

Note: This is the first in what we hope will be a regular series on the ActBlue blog sharing our lessons learned from our email program with our larger community of practitioners.Have you ever wondered if you’d raise more money if you asked your email list for recurring contributions instead of a one-time ask? Yeah,[…..]

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