This is the one you’ve all been asking for. We just added the ability to A/B test your brandings!
Now there’s no need to guess whether a giant photo of your candidate or a simple branding will fare better. And with our awesome multi-armed bandit A/B testing suite, you’ll get results as fast as possible.
To set up a branding test, create or open up a contribution form. Navigate to the A/B test tab and give your test a name. Next, check off “Branded layout.” Your first variation will be the branding your form is currently set to (or your default branding). You can choose your variation to test from the dropdown menu. You can also test having no branding by selecting “ActBlue default.” If you need a refresher on creating a branding, check out our guide.
Once you’ve made your selection, click “Create test.” You can monitor the results of your test once you start sending it out to donors.
Unlike a regular A/B test, our multi-armed bandit system of A/B testing will start sending more traffic to the winning version of the test as results come in, so you’ll get results faster and won’t lose money on a subpar variation. And there’s no need to pick a winner — the multi-armed bandit will take care of it for you!
If you have questions about setting up a beautiful branding or an A/B test, let us know at firstname.lastname@example.org.