October ’16 Recap

October was a giant month at ActBlue — our biggest month ever! We handled nearly $84 million for over 3,000 campaigns, committees, and organizations.

Lots of campaigns took advantage of our weekly recurring feature this month, driving up our total recurring dollar amount. We brought in even more in recurring dollars than during October of 2014, when weekly recurring was a massive success.

Topline Numbers

OCT. ’13 OCT. ’14 OCT. ’15 OCT. ’16
Contributions 289,615 1,449,990 670,809 2,002,717
Total Amount $10,289,128 $57,093,748 $21,741,770 $83,823,165
Avg. Contribution Size $35.53 $39.38 $32.41 $41.85
Unique Campaigns, Committees,
and Organizations
1,574 2,503 1,937 3,316

 
October topline numbers

Mobile

OCT. ’13 OCT. ’14 OCT. ’15 OCT. ’16
% Mobile 20.0% 24.9% 31.0% 36.2%
% Mobile for
Express Users
23.6% 26.6% 33.6% 37.1%

Express

OCT. ’13 OCT. ’14 OCT. ’15 OCT. ’16
New Express Users 29,288 73,431 79,099 69,003
% of Total Volume
via Express Users
44.9% 59.6% 61.0% 59.6%
% of Contributions
via Express Users
54.4% 64.9% 68.5% 65.6%

 
October topline numbers

Recurring

OCT. ’13 OCT. ’14 OCT. ’15 OCT. ’16
Total Recurring Volume $611,951 $10,434,476 $5,693,932 $16,750,379
% of Total Volume 5.9% 18.3% 26.2% 20.0%

 

Customer Service

OCT. ’16
Total Incoming Calls 10,205
Email Conversations 29,461

Check out this last graph for a fun look at how many more campaigns, committees, and organizations are fundraising with ActBlue this election cycle as compared to 2014:

October topline numbers