Archive

Tag Archives: Wisconsin Recall

Last month we focused on how the culture of fundraising deadlines, even in non-EOQ months, has led to crazy-busy closes to each month. May was no exception. 29% of the $13.9 million fundraising total was raised during just the last 4 days of the month.

We’ve gotten used to doubling our 2012 fundraising numbers each month, and we were surprised when we only came in about $4 million ahead of our May ‘12 total of $10 million. And yes, we know it sounds crazy to be saying “only $4 million.” Even weirder: we only raised a million more in June ‘12 than in May ‘12.

We jumped in the way-back machine to investigate and realized that two years ago our May fundraising numbers were driven up because of the Wisconsin recall elections. This year, we had a solid but not stand-out month, which is what we’d expect when the country isn’t focused on one very unusual recall election. Campaigns are planning huge fundraising pushes for June, and May is just the (relative) calm before the end of quarter storm.

You can dig into the rest of the numbers here:

May ’11 May ’12 May ’13 May ’14
Contributions 45,783 234.065 173,541 353,386
Volume ($) $2,679,279 $10,041,334 $6,343,977 $13,891,935
Mean Donation $58.52 $42.90 $36.56 $39.31
Committees 728 1,854 1,068 2,099

It’s been a month of shuffling, with new campaigns joining and others dropping off due to primaries. We had 215 new campaigns and organizations sign up in May, and a total of 2,099 groups actively fundraising, compared with 2,001 last month.

Mobile donations continued to be hugely important and accounted for a full 23% of donations sitewide this month, and 25% of all Express contributions.

Our Express user base grew to 871k. The growth was partially driven by more and more campaigns switching over to ActBlue and using Express Lane. They’re getting to see just how big of a boost one-click payments provide. 14% of all contributions in May were made with Express Lane. Check out the growth here:

That’s a whole lot of clicks, and we only expect the numbers to rise as we move into June, which is sure to be a monster month for fundraising.

The third quarter of this year was an odd duck, because it mixed the massive off-year fundraising of the Wisconsin Recalls with the start of federal campaign season as seen in the kickoff of the Elizabeth Warren campaign. Those two events brought a huge influx of grassroots donors to ActBlue, driving down our average contribution size to around $50. It’s shaping up to be another big cycle for grassroots fundraising.

Number of contributions 199,585
Total raised $10,229,392.76
Average Contribution size $51.25
Committees receiving money 1,388

 

Here’s how those numbers stack up relative to 2009, and to the same point in the last presidential election cycle (2007). Change is calculated with 2009 as the baseline.

Q3 2007 Q3 2009 Q3 2011 Change
Contributions 36,938 105,266 199,585 47%
Volume ($) $4,793,375.78 $9,368,191.06 $10,229,392.76 9%
Mean Donation $129.87 $89.00 $51.25 -42%
Committees 625 1,160 1,388 19%

 

Here are the five top committees, by number of donors, for Q3 2011.

Name Race Donors Dollars
PCCC Organization 41,715 $418,964
Democracy for America (WI Recall) Organization 38,694 $440,989
PCCC Wisconsin Recall Organization 37,951 $356,104
Democracy for America Organization 34,961 $385,044
Elizabeth Warren MA-Sen 27,756 $943,366

The torrent of grassroots money flowing into Wisconsin peaked in March, but it continues flowing in April, funding a variety of organizations that are laying the groundwork for the summer’s recall elections.

Number of contributions 51,733
Total raised $2,581,828.41
Average Contribution size $49.91
Committees receiving money 678
Fundraising pages receiving money 763
Pages created 350

 

Here’s how those numbers stack up relative to 2009, and to the same point in the last presidential election cycle.

Apr 2007 Apr 2009 Apr 2011 Change
Contributions 6,978 7,260 51,733 613%
Volume ($) $641,530.81 $1,001,479.07 $2,581,828.41 158%
Mean Donation $91.94 $137.94 $49.91 -64%
Committees 200 434 678 56%

 

As you can see, ActBlue surpassed last cycle’s numbers by leaps and bounds, while the pool of donors grew considerably. That growth speaks to our success at reducing the barriers to entry in political fundraising, and to the commitment of thousands of grassroots donors across the United States.

Here are the five top committees, by number of donors, for April 2011.

Name Race Donors Dollars
PCCC Wisconsin Recall Fund Organization 21,190 $176,242
PCCC Organization 20,223 $166,820
DfA, Wisconsin Recall Organization 18,729 $158,910
Democracy for America Organization 14,409 $103,413
WI State Senate Democratic Committee Organization 3,213 $47,883

 

Follow

Get every new post delivered to your Inbox.

Join 45 other followers