Our tech team is on a roll. Now you can enter custom content for both Facebook and Twitter shares on your contribution forms.
If you’re in the edit tab on a form you’ll see a new section:
Here’s what a Facebook share would look like:
Custom text and images should help increase conversions, so we encourage you to spend the extra couple minutes filling this in when you’re creating a new form. But at the same time, don’t expect social donations to be a magic bullet.
The vast majority of contributions come in from email, with Facebook coming in far behind, followed by Twitter. Custom share content won’t change that, but it will help on the margins, especially when your campaign is in a rapid response situation.
Enjoy this new feature and don’t forget to go back and edit your default donation form you link to on your website. As always, just drop us an email at firstname.lastname@example.org if you have any questions.