Why it’s so important to move money fast

It’s always been our mission to help people have an impact on the issues and causes they care about. When it’s easy for small-dollar donors to hop on their phones or computers and chip in what they can, they contribute more frequently and truly feel invested in the movements they’re supporting.

Another important factor that influences whether or not donors ultimately decide to give? They want to trust the platform and the donation process. And that includes having a good sense of what happens with their money after they click that donate button. We know that when donors chip in to support critical work, they expect the donations they’re making to get to the groups they’re supporting ASAP. They want to help groups hit their goals and be successful. It’d be a real shame for the money they give to sit for weeks or even months before being put to work, but that’s the reality with some fundraising platforms.

In 2017 alone, there were over 7,800 groups using our platform — from charities raising money for disaster relief to diaper banks in communities across the country. These are all groups doing critical work, and it’s important for them to have quick access to the money they’re raising. Not only does this help organizations do their best work, but it helps donors know that their contributions are going to make a real difference in the work they care about.

So how does this play out day-to-day? Think back to the many natural disasters Americans had to face last year. They needed funds and supplies quickly in order to begin recovering after hurricanes and wildfires. Millions of folks stepped up to help out and chipped in online to do their part. We were able to send checks right away, so organizations in the affected communities could put the funds right into relief efforts when they needed it most.

When groups raise small-dollar donations on AB Charities, we send them a check with the money you’ve chipped in every week without fail. Whether it’s a holiday or the middle of a snowstorm, we print checks and get them mailed out to organizations every Monday. We’re also available at a moment’s notice if nonprofits are in a pinch and need their money quicker than usual. We can overnight a check or wire money directly to a group’s bank account, at no additional cost.

Long story short? If you’re working for a nonprofit, you can rest assured that the donations you’re raising on our platform will get to you quickly. And if you’re a donor chipping in what you can to support work you believe in, know that your donations will be put to work and making a difference in no time.

If you have questions about using AB Charities to raise money, or want to learn more, just drop us a line at support@actblue.com.

Announcing a brand-new integration with Salesforce

In order to run an effective fundraising program, we know it’s essential for organizations to have access to their donor and contribution data where and when they need it.

That’s why we’re excited to announce that we’ve just rolled out an integration with Salesforce! If you’re using AB Charities to fundraise but using Salesforce as your CRM, you’ll now be able to sync data across both platforms in real time. And it’s free!

Salesforce is a leader in the nonprofit space and we’re very excited we could build this integration. Now folks using their tools and ActBlue will have access to all the details of a contribution (like whether it was recurring, the amount, and the refcode), as well as donor info including email addresses within Salesforce, all in real time.

Using this new integration will help nonprofit organizations run data-driven fundraising programs and build workflows that are best for their budget and their goals. If you’re interested in setting up a Salesforce integration with AB Charities, or have any questions about this new feature, you can email us at support@actblue.com.

For those organizations that might be using other CRMs, we offer integrations with several other platforms, and we offer open webhooks. These can provide more flexibility in the way your organization retrieves and works with your data. If your organization wants to hear more about using webhooks, you should reach out to our team and we can provide you with the details.

And we’re happy to continue integrating with new platforms — if there’s a specific integration you’re interested in, please get in touch with us!

New year, new contribution form editor

Big news: We totally overhauled the way you edit contribution forms! Why? Creating contribution forms is the most central part of using ActBlue to raise money from small-dollar donors. The new contribution form editor is a more streamlined, user-friendly way to make changes to your forms. Now you can preview any edits you make in real-time, so you can test out what adding a branding or more text looks like. You can also view your form as different types of ActBlue users, so you can get a clear picture of what your form will look like for donors who land there. But rest assured that even though you can see your form changing as you make updates, your edits won’t be visible publicly until you save them.

Here’s how it works:

You can still create or duplicate a new form in the same way, but once you’re viewing your form, this is what it will look like:

 

menu

 

You’ll see a form menu on the left with options allowing you to edit your form, duplicate it, or visit the form’s Stats page where you can track donations for the form. You can also set contribution alerts for the form, add refcodes and build links using the Promote function, or head back to a list of all your contribution forms.

Clicking the Edit button will open up the new form editor. While the layout has changed, you’ll still find all of the tools you’ve always had access to. With the new form editor, each section of tools is broken out into its own tab in the menu. Clicking on any one of these titles will open up all the tools within that section. Here’s what it looks like:

 

editor

 

You can now preview changes as you make them, making it easier to customize your form in a way that makes sense for you and your supporters. You can see how this will work in the gif below:

 

 

As you make edits, you’ll see an orange dot appear next to the item that you updated. When you finish making edits, you’ll need to click “Publish changes” at the bottom of the editor menu to make them live. The form editor will be time-stamped so you know exactly when your last changes were made and saved. If there are unpublished changes you’ll see an orange dot indicating that some edits haven’t been saved.

If you click off of a section but have unsaved edits, you’ll see the orange dot next to the section title in the editor, to help you keep track. This way you can make multiple changes across sections in the editor, and when you click “Publish changes” all of those edits will go into effect.

If you make a change and try to close out the editor before clicking “Publish changes,” you’ll see a pop-up prompting you to either save your edits or close the editor and discard them.

 

pop-up

 

If you’ve made changes and decide you don’t want to publish them, you can click “Discard changes” at the bottom of the editor.

 

discard

 

One of the biggest changes we made in this update is giving you the ability to view the form as different types of users — a first-time donor, a returning donor, or an ActBlue Express donor. At the bottom of your form editor menu, you’ll find buttons for these three options. Toggle between them to see the different views, and click “Yourself” to go back to viewing the form as you normally would.

 

different views

 

As for accessing all of your forms, you’ll still do that in the Form Management tab on your Dashboard, or within the form menu on any contribution form.

 

forms

 

forms

 

We hope these changes will make the form editing process easier than ever. Please don’t hesitate to reach out at info@actblue.com if you’ve got questions or comments.

Getting the most out of #GivingTuesday

The end of 2017 is rapidly approaching, and with that comes holidays, shopping, and something that’s likely on a lot of fundraisers’ minds right now: giving season. Giving Tuesday (November 28th), the official kickoff to giving season, has become a prominent, global day of generosity, falling immediately after big shopping days like Black Friday and Cyber Monday. It’s the start to an end-of-year period when people are driven to give back. In 2016 on Giving Tuesday alone, nonprofits raised over $168 million globally, up a whopping 44% from 2015. And the giving won’t stop there — 30% (!!) of all nonprofit giving happens from Giving Tuesday through the end of the year. That adds up to a whole lot of groups making appeals for support on the same day, and a crowded marketplace as you work to hit your fundraising goals.

Folks tend to be feeling generous as the year comes to a close, and some have likely even planned ahead to make charitable contributions in the last month of the year. That’s why nonprofit fundraising teams should plan ahead as well, so you can have a strategy in place to reach those excited supporters multiple times during giving season, when they’re already inclined to chip in.

The more prepared your organization is, the better. If you’re a nonprofit fundraiser, you’ll find our top tips below for preparing your giving season fundraising campaign. As you make progress on your plans, we’re available to answer questions or talk strategy at AB Charities, so let us know how we can help. And if you’re not set up to use our tools yet, there’s still time — most organizations can get set up within a day or two!

  • Decide on a goal and make your donors feel like they’re invested in helping you hit it. You should focus on a measurable, realistic goal that you know your supporters can help you reach — and you should let your donors know about it! When there’s a tangible goal in mind, donors feel more motivated to give and help you succeed.

  • Outline, write, and prepare your content ahead of time. You’ll want to be prepared for both Giving Tuesday and the larger end-of-year push that comes afterwards. Having one or two emails prepared likely won’t be enough content to help you hit your goal. Take some time to brainstorm with your team and think through the different stories you want to tell and what fundraising emails, graphics, social media content, or blog posts you’ll need to get those messages across. And remember that above all, you want to tell a compelling story and incorporate urgency and emotion. Let your donors know why they should care about your work right now, why you need their contribution, and what you’ll be able to do with their donation if they give. You can also prepare thank-you text to send out to donors. AB Charities will send out a receipt automatically when people donate, but you can easily customize that language to thank your donors and add it to your fundraising page ahead of time, so every time a donor contributes they’ll receive your note.

  • Brand your contribution forms for Giving Tuesday. Giving Tuesday has become a way for supporters to feel like they’re a part of an incredibly large, global movement for positive change. When you brand your contribution forms to show donors that you’re asking for their support as a part of your Giving Tuesday campaign, it can help donors feel even more motivated to make a contribution that will help you reach your goals. Using AB Charities, it’s quick and easy to add a branding to your forms that fits in with the look and feel of your Giving Tuesday campaign. If you have questions about creating a branding find more info here or contact Kiersten from our advocacy team at arnoni [at] actblue [dot] com.

  • Connect with folks in your organization’s community ahead of time and invite them to participate in peer-to-peer fundraising. If you have supporters who are willing to put in a little work for your cause, you can make them an AB Charities contribution form and encourage them to organize their networks by emailing or posting on social media to help broaden your reach. Those folks who are already engaged in your organization’s work can offer compelling appeals for support by telling their personal stories or offering unique perspectives as to why your organization needs their donation. You can also get board members involved and make them their own fundraising pages, so they can keep track of fundraising goals and help you hit them. Your organization’s staffers can log in and check on the progress of the peer-to-peer and board fundraising pages, saving your team a ton of time!

  • Include a pop-up donation ask on your website. With so many donors planning on giving and researching causes they want to support, it’s common for charitable groups to experience high traffic on their websites from Giving Tuesday through the end of the year. Building a pop-up ask into your giving season campaign is a great way to meet your donors where they already are. Using AB Charities, ActBlue Express users can give easily with a single click on your pop-up. This will make it especially simple for donors who access your website via their phone or tablet — no typing in their credit card number to complete a donation.

  • Make a recurring ask to seize the momentum of Giving Tuesday and keep supporters engaged long-term. Many groups focus on bringing in one-time contributions to hit their goals, but we recommend asking for weekly or monthly recurring contributions. Recurring contributions are a great way to capture the excitement of giving season and turn it into long-term success. When you know you have a certain amount of money coming in each week or month from recurring donations, you can budget and plan ahead for the future. With AB Charities, you can set a deadline at the end of the year so donors can contribute a small amount each week from Giving Tuesday on, or you can set recurring contributions to run indefinitely every month, so you can keep the momentum going into the new year. Donors will feel invested in your work and you’ll be able to rely on a steady stream of donations even as giving season comes to a close.

Taking the steps above will help you have a solid plan in place and will set you and your team up for success. AB Charities allows you to track the performance of your contribution forms and how donors are responding to different content, social media asks, or email pitches in real time.

If you’re interested in learning more about our tools, have questions about preparing for Giving Tuesday, or want to run a test between AB Charities and your current platform, just let us know. You can drop Kiersten a line at arnoni [at] actblue [dot] com. We wish you good luck during giving season, and can’t wait to see your fundraising campaigns in action!

ActBlue interns weigh in on their experience

We hire a team of paid interns every semester at ActBlue, who are interested in everything from politics to law to writing and marketing. They come to us from varying college majors, hometowns, and backgrounds, and they bring unique perspectives and ideas to the ActBlue team. It’s our goal to help them learn the ins and outs of ActBlue and show them what it’s like to work in politics, as well as within the larger grassroots movement. Perhaps most importantly, they’re able to explore how their own interests and skills can play a role in their political work.

I can speak to the intern experience first-hand, since I myself started interning at ActBlue in 2014. The work I did was extremely rewarding — I knew that every task I completed played a part in the larger mission of ActBlue, and I also knew that I was gaining some great experience to take with me after college. I started as an intern during the summer before my senior year of college as a writing and literature major. I knew I wanted to write, but I also had a passion for politics and I had no idea those interests could intersect so perfectly. Before I started with ActBlue, I didn’t know that the job I’m currently doing existed. When I thought about working in politics, I only thought about actually running for office or working on a campaign. I didn’t realize the scope of the work being done, or how fulfilling that work could be, but my internship introduced me to a host of new opportunities and ways I could make a difference.

Since I graduated, I’ve been a full-time staffer, working with our Marketing Team and building a career in digital organizing. That means I’m now on the other side of the internship program, and it’s been amazing to see how excited our interns are about Democratic politics and how inspired they are by the strength of the small-dollar donor movement. They’re the kind of enthusiastic, passionate activists that are going to play a big role in all the work we’ll be doing on the left in the coming years and we’re grateful we can be a part of their stories.

Jess, Deb, and Monika worked on our Customer Service, Marketing, and Outreach teams. They’re moving on from ActBlue to new adventures in the fall, so we chatted with each of them to hear about their experiences.

 

 

Jess:

It’s been extremely rewarding to see the incredible ways ActBlue’s platform has been able to support the resistance. I’ve seen first-hand that people are not sitting by and letting this country fall at the hands of Trump and the GOP. They’re running for office. They’re donating to really great candidates. They’re starting PACs and advocacy organizations, and they’re building powerful networks of small-dollar donors who can respond to attacks on things like our healthcare within hours. It’s been really eye-opening to see the power of grassroots organizing and it reminds me that all hope is not lost.

Deb:

During my internship, I had to juggle multiple projects with different demands and time commitments. I got to expand on my abilities to prioritize and multitask, while also learning how to design projects on my own. But my favorite part of being an ActBlue intern was the exposure I got to the national political landscape from right here in Somerville, Mass. Each team at ActBlue plays a unique part in the political process, and I’m so grateful to have been able to see things from different angles throughout my time here.

Monika:

When I started interning last year, I wanted to find a workplace where I could play an active role in Democratic politics in the months leading up to the election, while still being able to develop my personal and professional interests. I’ve been exposed to so many different organizations and individuals who are doing really great advocacy work throughout the country. I’ve been able to expand my view of nonprofits who work in this space, but I’ve also been able to develop my own intentions and ambitions as I move forward in my career.


The energy and drive we see in our interns every semester is inspiring to all of us, and a sure sign of all the great activism and work that’s going to be done in the upcoming years.

We’ve already completed the intern hiring process for the fall, but should be accepting applications for spring interns in mid-to-late October. If you’re interested in applying, we encourage you to check back. Aside from all the great experience they receive, our interns are paid, provided with a transportation subsidy, and all the snacks and coffee they need to get them through interning and taking classes. If you have questions about our internship program, drop us a line at internships@actblue.com.

 

New and improved daily update emails

At ActBlue it’s always been our mission to help people across the country run the most effective small-dollar fundraising programs. One of the ways we do that? We make sure the groups using our tools have easy, real-time access to their fundraising data, so they can budget, plan, and strategize.

If you’re an ActBlue admin user you’ve probably gotten used to receiving a fundraising update from us every morning. And you might have noticed that we recently gave those fundraising updates a makeover. We want to hit your inbox every day with stats that make the most sense for you and your team because we know it’s critical (especially right now) that you have meaningful, actionable data to work with.

The change that’s probably most noticeable in your inbox is the new subject line for the update emails. We switched out “You’re making a difference” for the total dollars the group or groups you work with raised on the previous day. You can see an example of the new subject line in the screenshot below. Rest assured, you’re still making a difference — we just won’t be telling you every day.

 

subject-line

 

With the new subject line, even if you don’t have time to open your email during a busy morning, you’ll still get an important topline stat in the notification you receive first thing — your most recent day’s fundraising total.

Here’s an example of what the daily update email will look like once you open it up:

sample-email

 

Your daily update email includes data like month-to-date fundraising stats, the percentage of contributions that came in via specific payment methods — including ActBlue Express, Apple Pay, and PayPal — as well as a table listing each of the groups you manage, the percentage of contributions that were recurring, and the percentage of contributions that came in via mobile.

Please note that the stats you receive in your daily update email will vary depending on the number of groups you manage on ActBlue.

At the bottom of your daily update email, you can click on “Get Help” to send us an email if you have questions about your recent fundraising, or if we can be of assistance in any way.

contact-us

You can also click on the link just below that to change your email preferences.

email-settings

You can choose to receive daily update emails every morning, or opt out of receiving them altogether. If you want to receive an email every morning, choose “Nightly” in the dropdown menu next to Site Activity Emails. This means that our system will analyze your fundraising activity every night, compile the data and send it out to you in the morning. If you don’t want to receive any updates, just choose “None” in the dropdown.

We hope you and your team will find these insightful, and that the new data we’ve incorporated will help you hit the ground running each day! If you have questions or comments about the daily update emails, you should feel free to drop us a line at info@actblue.com.


 
 
 

Finding your active recurring donors just became really easy

Recurring fundraising programs are important because they allow groups using ActBlue to budget, plan, and build for the future, so they can do more (and better!) organizing work.

Recurring fundraising benefits donors, as well, because they can commit to supporting your work for the long haul and really feel like they’re investing in the movements and causes they care about.

To make the most of a recurring program, campaigns and organizations need to be able to figure out how much recurring money is slated to come in. And a part of that process is being able to answer the question, “who are my recurring donors?” That’s why we now have a CSV available to every group using ActBlue that provides them with the data they’ll need.

How to download a CSV of active recurring contributions:

Navigate to the Recurring tab of your Dashboard menu, where you’ll see an option to “Download active recurring contributions CSV report.”

download-csv

Our system will generate a CSV with a detailed look at your currently active recurring contributions, including info like the date of the initial contribution, the date of the most recent recurrence, and the amount. Please note that for most groups, we expect the spreadsheet will download quickly, but if a group has a lot of active recurring contributions, it could take a few minutes to download (and it could take ~30 minutes for an especially large recurring program).

There are a lot of potential use cases for the data you’ll find in this CSV. You can use the CSV to help target future fundraising asks, like excluding donors who already have recurring contributions running. You can also use the CSV to keep track of your active recurring contributions over time to help make projections and plan ahead. Or, you can use the list of email addresses to send recurring donors updates, keeping them engaged and excited about the work they’re helping you do.

We’d love to hear about how you’re using the active recurring CSV to better your fundraising program, and as always, we’re happy to answer any questions that come up. You can reach out to a member of our team at info@actblue.com.


 

Randomize your Tandem Fundraising

One of the most beloved features on ActBlue is Tandem Fundraising, and lately it’s been hugely popular. It’s a feature that is exclusive to our platform and allows folks to raise money for multiple groups on a single form. Organizations and small-dollar donors alike have been hard at work in recent weeks, building forms with multiple Democratic nominee funds or candidates they’d like to support, and giving millions of dollars to Tandem forms to help oust House GOPers in 2018.

Meanwhile, campaigns and organizations have been using ActBlue’s Tandem Fundraising feature to raise money for multiple candidates running in elections across the country. And as the election cycle heats up, Tandem forms will be a great way for campaigns using our tools to team up and raise money together.

We just introduced a new feature to make Tandem Fundraising forms even better. Now, when you’re raising for multiple groups on a single form, you can opt to have us randomize the order of the groups on the form each time it reloads.

When a donor lands on the form, they’ll be able to pick one contribution amount to split evenly among all the groups listed on the page. If they want to give individual amounts to certain groups, they can do that by clicking the linked text on the form.

default

 

The list will expand and donors will be able to see every group on the page. At that point, they can enter an amount in the “Split it!” box to divvy their contribution up evenly, or enter individual amounts next to the groups they want to support.

In that case, it can turn out that the first couple of groups on a form will receive more funds, simply because that’s where the donor lands first. But we know it’s important that each group on a form gets exposure to donors, so this new feature will shuffle the list that donors see each time the form is loaded.

list

 

What this means for campaigns, organizations, and donors creating contribution forms:

Randomizing the order in which different groups display on your contribution form is easy! Once you’ve created your form just head to the Edit tab:

edit-tab

Click on Options to see a dropdown menu with customizations and edits you can make to the form. Check off “Randomize the order of the groups on your contribution form.” Scroll down and hit save. It’s that simple!

check-box

With the box checked, every time the form is loaded, the groups on the form will randomize in a different order.

If you don’t want to randomize the groups on your form, just leave the box unchecked and the groups will appear in the same order in which you added them.

You can also scroll to the bottom of your form’s Edit tab and manually drag and drop the groups you’re working with to shuffle them in a different order.

reorder

Tandem Fundraising is proving to be a key tool in the resistance movement. With tandem forms, donors can give quickly to multiple candidates and organizations they care about, or they can build their own contribution forms listing groups they want to support and rally their networks to give. And it’s also a great way for candidates and organizations working toward the same goals to work together and maximize their fundraising.

We hope this will help make the Tandem Fundraising process even easier and more effective, especially in these unpredictable times. If you have questions or comments about this new feature just drop us a line at info@actblue.com.

You can use nominee funds right now to fight back

When the House GOP voted to repeal the ACA, they jeopardized the health and security of millions of Americans. In many cases, the Republicans who voted for Trumpcare don’t have a challenger yet, or have several primary candidates going up against them. But when the results came in, small-dollar donors were clamoring to take action and do whatever they could to fight back and defeat them in 2018. We heard them loud and clear and quickly came up with a powerful solution to help them amplify their voices.

Our team was all hands on deck on the day of the Trumpcare vote, working to get nominee funds set up for every congressional district that had a Republican incumbent. Nominee funds are a tool from back in the early days of ActBlue, and they allow people to donate to the eventual Democratic challenger in a district. That means that once the primary is over, the Democratic nominee will receive all of the money raised into the fund. In the meantime, we’ll hold the money being raised in escrow. After the primaries, we’ll get the funds out to the Democratic nominee within 10 days of the results.

We created a single contribution form listing all of the nominee funds in response to interest on Twitter, and helped groups like Daily Kos and Swing Left create similar forms with specific slates of vulnerable districts. All together, these nominee fund pages raised more than $2 million in under 24 hours. Contributing to nominee funds allowed supporters to channel some of their anger, and those donors helped bring our sitewide total for the day up to $4.2 million.

There’s a lot of work to be done to help Democrats set our country back on the right path, so starting today, you can create your own fundraising page with all the nominee funds you’d like to support — including Senate campaigns — and organize your own network. And you can find a page that includes all Senate seats with a Republican incumbent here, for you to share as you’d like. This is just one more way that we can put power into the hands of small-dollar donors, and help concerned citizens like you have an impact on the future of our country.

How can you create your own page to raise money for Democratic nominee funds?

To create a fundraising page with nominee funds, you’ll want to head to our directory.

directory

First, select “Nominee Funds” under “Groups and Funds.” This will bring up the master list of active nominee funds. Then, you can choose a state.

state

 

The directory will refresh, and you’ll see a list of all the nominee funds for the state (federal campaigns only) you selected in the style of “CA-45 2018 Democratic Nominee Fund.”

 

list

Just click the orange “Create page” button to get started.

You’ll be prompted to sign in or create an account, so you can come back and make edits to the page after it’s created, as well as track the page’s performance.

Next, you’ll be asked to fill in some basic information, like a page title and a pitch to supporters.

create

You can also add a goal thermometer so your supporters can see how much your form has raised. If you include a goal, a thermometer will automatically be added to your contribution form, like the one below.

thermometer

 

We recommend choosing amounts that are reasonable and that donors feel like they can help you reach. You should also include a couple of different amounts so that if one goal is reached, the thermometer will automatically update to show the next highest goal you’ve chosen.

You have the option of adding higher goals for when your initial goal is met under “Additional amounts.”

goals

If you want, you can also skip that step in the bottom right corner and make these customizations at a later time. On the next page, you’ll select your preset contribution amounts, which will determine which buttons are available on the form. Of course, your donors can always type in a custom amount. You should also choose whether or not your form will be able to accept recurring contributions.

preset-amounts

Once you’ve finished customizing your form, you’ll be brought to the Promote page, where you’ll be given a link to share with your network, as well as options to share the form on Facebook and Twitter. To find out more about social share, click here.

promote

If you want to add more nominee funds or candidates to your page so you can raise for a group of funds at once, head over to the Add tab of your form.

add

 

Search for the group you want to fundraise for just like you did in the Directory, and click “Add” to add it to your page.

 

add-button

 

After you’ve finished adding groups to your form, you’re ready to start spreading the word and raising some money! You can post your link on social media, or email it out to your friends and family and encourage them to share it with their own networks.

If you’re going to be posting your link in many different places, we recommend using refcodes to keep track of where your donations are coming from. For example, with refcodes you can easily see if a supporter made their donation from Facebook, Twitter, or an email you sent out. To read more about refcodes, click here.

When you want to check in and see how fundraising is going, you can head to the Statistics tab of your form to see a breakdown of all the contributions you’ve brought in so far.

We hope you’ll find these nominee funds helpful in organizing folks in your communities and taking part in the resistance movement during this critical time. And as always, you can find us at info@actblue.com to answer any questions.

April ’17 Recap

A few weeks ago, we published some pretty astonishing numbers for the first quarter of 2017. And in April, there was no sign of small-dollar fundraising slowing down.

Supporters are more passionate and energetic than ever right now. Donors, activists, nonprofits, and campaigns alike are making a real difference in resisting the Trump administration — people are fighting back, and our April numbers (we helped raise nearly 4x the amount we did in 2015) make that clear. We’re excited our tools can help donors and organizers take action and support the nationwide resistance movement.

See below for a breakdown of our sitewide numbers for April:

Topline Numbers

APR. ’13 APR. ’15 APR. ’17
Contributions 170,085 315,871 1,540,231
Total Amount $6,358,693 $10,144,643 $39,253,713
Avg. Contribution Size $37.39 $32.12 $25.49
Unique Campaigns, Committees,
and Organizations
1,010 1,364 2,727

ActBlue Express

Over 70,000 new donors signed up for ActBlue Express accounts in April, so they can give to any campaign and organization using ActBlue with a single click going forward. That’s more than double the number of new ActBlue Express users who got on board in April of 2015, and more than five times the number of new signups in April 2013. And because they have a frictionless experience when donating, ActBlue Express users are some of our most powerful users.

Committed supporters will make even more of a difference as this election cycle (and the resistance movement) ramps up. As new campaigns and organizations get up and running and start fundraising with ActBlue, they’re already going to have an invaluable pool of supporters who are truly dedicated to progressive causes and can help them build up powerful movements.

APR. ’13 APR. ’15 APR. ’17
New ActBlue Express Users 14,162 28,731 73,180
% of Total Volume
via ActBlue Express Users
41.3% 56.6% 60.5%
% of Contributions
via ActBlue Express Users
50.9% 59.5% 65.0%

Mobile

APR. ’13 APR. ’15 APR. ’17
% of Contributions via Mobile 8.3% 24.8% 39.7%
% Mobile for
ActBlue Express Users
11.7% 26.6% 40.6%

Recurring

APR. ’13 APR. ’15 APR. ’17
Total Recurring Volume $401,046 $2,698,892 $10,983,594
% of Total Volume 6.3% 26.6% 28.0%

Customer Service

In these busy times, when so many new donors are using ActBlue to contribute, our customer service team is there to walk them through the giving process and answer any questions that come up. Our team handled an average of 281 incoming calls and 792 emails a day in April 2017.

APR. ’17
Total Incoming Calls 8,424
Email Conversations 23,769

It’s pretty clear that this is just the beginning of a powerful movement, as small-dollar donors work hard to take back our country, so expect more exciting stats to come. In the meantime, if you have questions or comments about our April recap, you can reach a member of our team at info@actblue.com.