We’re seven weeks out from Election Day! It’s crunch time, especially for ActBlue admins who are trying to hit their campaign fundraising goals in the run-up to Election Day. And honestly, it’s the busiest crunch time we’ve ever seen. The good news is there’s an ActBlue feature that can help fundraisers out a lot during this final push: weekly recurring. It’s a great tool that helps campaigns and committees bring in more donations during these crucial weeks when the pressure is really on.
Just as it sounds, weekly recurring gives donors the option to sign up and make a recurring contribution that processes on the same day of the week, every week, until November 6th. After Election Day, the recurring contribution automatically ends.
Asking donors for weekly recurring contributions is a great way to build on the connection you’ve already made in the final weeks before the polls open. You should take this opportunity to let your donors know just how much their contributions will make a difference seven, six, or five weeks out from Election Day. Let them know how you’ll be spending the money and what their contributions could mean for the results of your race. Get them excited about helping you out through Election Day and make them feel like a part of your movement!
There are two important things to note about weekly recurring contributions: Someone from our team will need to enable the feature on one of your group’s contribution forms. And we can only turn weekly recurring on for your forms if you’re using ActBlue to fundraise for both your emails and website.
Here’s what your donors will see when you’ve got weekly recurring turned on for a form:
So if a donor signed up for a recurring contribution on Tuesday, September 25th, they’d be making seven contributions, one scheduled to process each Tuesday (including Election Day). If you’re interested in turning on weekly recurring, shoot us an email at email@example.com with the forms you want it turned on for. If you decide to expand your weekly asks and you want to use it on more forms before Election Day, you can just clone a form that already has weekly enabled.
Don’t forget that you can use pop-up recurring asks for weekly contributions! But make sure you change the ask language and note that it’s a weekly recurring contribution.
Be sure to update your receipt text for weekly contribution forms. You’ll find the space to do that in the “Thanks & Receipt” tab of the form editor:
One weekly recurring test we had great success with was our ‘7 for 7’ ask, where we asked donors to give $7 for the last 7 weeks before the election. But it’s important to remember that every list is different.
Weekly recurring is a great way to keep your donor base engaged right up until Election Day. We’re thrilled to bring you this option again and would love to hear about any tests you run that are particularly successful. Are you ready to get set up with weekly recurring? Let us know at firstname.lastname@example.org and we’ll turn it on for you.