Recurring donations are an essential part of any sustainable grassroots fundraising program. Supporters pick a group or candidate to invest in monthly as a way to make a big impact in the issue areas they care about. Building a base of monthly donors means you can make accurate budget projections and rely on a regular stream of donations from your most engaged community.
Focus on asking for monthly donations early on to support your work through this year and next – ActBlue can help! Read on to learn what tools can give your recurring program an effortless boost:
Just starting your monthly program?
If you haven’t explored ActBlue’s recurring donation tools before, try the Smart Options recurring pop-up! You can find this option, along with all our recurring features, in the “Recurring settings” tab of the form editor. After a one-time donation is processed, a pop-up suggesting multiple options for monthly donation amounts will appear, plus the option to set a custom amount.
By enabling this setting, you empower your donors to choose how they want to join your movement. Since this data-driven upsell meets your community where they’re at, it’s a great way to start your donor cultivation program strong!
Want to say more about why monthly donations are essential?
Speak directly to your donors with our recurring pitch feature to explain why a recurring contribution is particularly important right now – being transparent about where donations go and why goes a long way with supporters!
Looking to level up your recurring program?
After you’ve added a recurring ask to your form and customized it to explain to your donors why you’re asking for their monthly support, consider adding a recurring incentive to your form! This tool allows you to offer a free gift to supporters who sign up for a recurring donation.
Want to engage your Spanish-speaking supporters?
Our team focuses on building tools meant to serve the needs of a diverse community of donors and supporters. In the “Form customization” tab of the form editor, you can change all the standard ActBlue-provided text on any contribution form to Spanish with a single click – including the default copy in our recurring pop-ups! If you have the time, we recommend writing your own custom text in Spanish to explain why you need your community’s support right now.
Want to learn more about how to use our recurring tools from the experts? Email support@actblue.com today and an ActBlue representative will reach out with answers.
